New Owners for TV3

By Joyetter Feagaimaali’i-Luamanu ,

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Maposua Corey Keil and Nicholas Caffarelli.

Maposua Corey Keil and Nicholas Caffarelli.

The Apia Broadcasting Limited, which runs TV3, is under new ownership.

Maposua Corey Keil and Nicholas Caffarelli have acquired the network, previously owned by former Cabinet Minister and businessman, Hans Joachim Keil.

Both Maposua and Mr. Caffarelli during separate interviews on the phone confirmed that they had purchased the company.

“Yes we are the new owners, and a press release will be out soon that should have all the details,” Maposua told the Samoa Observer yesterday. 

“This business venture is a partnership between me and Seiuli and we look forward to working with the community.”

Later yesterday evening, TV3 confirmed the change of ownership in a press release. It is published verbatim below: 

After 12 years, the first ever privately owned Television Broadcasting station in the country has changed ownership. Apia Broadcasting Ltd. (TV3), was officially taken over by Maposua Corey Keil and Nicholas Caffarelli last Friday 6th April.

TV3 was established 12 years ago by Hans Joachim Keil and members of his family as the first privately owned TV station in Samoa.

 “Our goal was to have a wide selection for our viewers especially family programs and movies that cater to families, especially children”, says Hans Joachim Keil.

A look at the new logo of TV under new owners.
A look at the new logo of TV under new owners.

 Some of the favourite local shows produced by TV3 since it was established, include Samoan Idol and Young Stars Singing Competitions, National Spelling Bee Competitions for Junior and Senior Levels, 8 Days of Christmas which was later revamped to Island Christmas to name a few. Another highlight event that is broadcasted on TV3 is the Joseph Parker Fights.

 The decision to sell TV3 comes at a difficult time for Hans Joachim Keil who since August last year have been undergoing medical treatment overseas with love and support from his wife Celine and family.

 Joe Keil acknowledges with gratitude the ongoing support of clients and sponsors over the years since TV3 started.

 He also congratulates the new owners Maposua and Mr. Caffarelli and has full confidence they will continue and improve TV3’s service to the country and beyond.

Maposua adds TV3 to his list of business portfolios including Dawg Professional Audio and Radio Polynesia Ltd, which he has directed as a family business for more than 30 years. 

Mr. Caffarelli is the Owner of Signs Studio and a prominent businessman in the community. As partners they bring combined strength in business expertise and investment that will no doubt ensure the longevity of TV3 as it continues to provide broadcasting services to the Samoan community.

The new proprietors have announced that they will strive to continue to deliver the values and vision that Hans Joachim Keil had when he started the TV station more than 12 years ago, with the promise of adding new programs and content over time.

TV3 continues to film and broadcast community events in collaboration with the government and private sector to inform, educate and entertain our local viewers. It’s coverage around Samoa has grown from strength to strength over the years where today, TV3 prides itself in saying that it now covers all four corners of Samoa.

It’s local content such as Nightly News, Tala I Vaifanua, Manuo Show for Public Notices and more is also viewed by neighbouring American Samoa.

© Samoa Observer 2016

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