Samoa’s Ava Exports is looking promising, with exports expected to increase in the next couple of years. Ava exports was Samoa’s second largest export commidity from 1998 to 2001 until some European countries led by Germany imposed restrictions on the Pacific Kava Trade. Samoa’s exports of Ava in 1998 was just under $20m.
After 14 years of consultations and court battles to remove the restrictions, the EU ban was ruled by the Administrative Court in Germany to be illegal.
According to Tagaloa- Ava is the highest paying cash crop in Samoa and the Pacific-and provides the highest economic impact on the livelihood of people engaged in farming.
For instance one harvest alone from Tupai and his wife Asoono last week gave them over $15,000 cash in the hand.
According to Tagaloa- who is the President of S.A.M.E. and Chairman of the International Kava Council, bulk of Ava exports from Samoa are aimed for the re-establishment of the Pharmaceutical /Medicinal market- which will provide the highest payout for Ava farmers.
The traditional ava drinking market in the Pacific and abroad is there but rather limited and is dominated by Vanuatu and Fiji. Samoan Ava exports will focus on leading the Pacific in redeveloping the Export market for Pharmaceutical and Medicinal products- and God willing and weather permitting- Ava exports will rise again as a major Samoan export commodity.