Forum targets ‘smart tourism’

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Minister of the Samoa Tourism Authority: Sala Fata Pinati.

Minister of the Samoa Tourism Authority: Sala Fata Pinati. (Photo: File)

The Minister of the Samoa Tourism Authority, Sala Fata Pinati, will open the Samoa Tourism Forum at Taumeasina Island Resort today.

To be held over two-days, the meeting is Samoa’s annual Tourism Sector and Stakeholders’ Forum. 

Coordinated by the Samoa Tourism Authority, the Forum is established to act as an effective vehicle to inform and promote dialogue within the tourism sector on key issues which influence and shape tourism development in Samoa, the region and the world. 

The Forum will begin the Celebration of the Samoa Tourism Year 2018 on national efforts to develop a beautiful destination by ensuring that “we are ‘Keeping it Beautiful & Keeping it Real.” 

The Forum will focus on delivering the following benefits embedded in the theme “Enabling Smart Tourism”:

· Sustainability - Insight of the regional framework of sustainable tourism development and regional integration

· Marketability: Contribution to enhancing the roadmap for actions and strategies for the tourism sector

· Awareness: Discuss and establish increased market awareness in the tourist source markets through the development and/or penetration strategies.  

· Recognition: Strengthening the products and services quality standards for recognition by guests in the tourist source markets as strong value for money.

· Technology: Technological advancements and its contribution to tourism policies, data collection and marketing

The Samoa Tourism Forum 2018 will feature presentations from the marketing experts, aviation experts, regional and global partners that will share experiences and strategies to further enhance Tourism for Samoa. The Forum will also present the achievements of the sector and its challenges over the last four years since the launch of the present Sector Plan 2014-2019.

© Samoa Observer 2016

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