Facebook's ads just keep creeping into new apps

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This Feb. 19, 2014, file photo, shows WhatsApp and Facebook app icons on a smartphone in New York.

This Feb. 19, 2014, file photo, shows WhatsApp and Facebook app icons on a smartphone in New York. (Photo: AP)

NEW YORK (AP) — Facebook has squeezed just about as many ads into its main platform as it can. Any more and users might start to complain — or worse, just leave.

So Facebook — a free service that relies almost completely on ads to make money — has to keep finding new and creative ways to let businesses hawk their stuff on its properties.

At the moment, ads are moving onto its Messenger chat app; commercial messages on its other chat app, WhatsApp, may not be too far behind.

Video ads are also a big opportunity for Facebook, and some analysts expect Facebook to simply start charging more for the ads it already sells.

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